Creating a well-structured survey is the first step toward gaining valuable client insights. Identify your goals: Determine what you want to learn, whether it’s about the types of legal services most in demand or preferred communication methods. Keep it simple: Use clear, concise language and avoid overly technical terms. This ensures your audience can easily understand and respond to your questions. Use a mix of question types: Combine multiple-choice, yes/no, and open-ended questions to capture a variety of perspectives. Limit survey length: Keep your survey short to increase response rates. Aim for five to ten questions to respect participants’ time. By designing surveys thoughtfully, you can collect actionable information that helps your practice stand out.